
Need DRAM? Best Prices Still to
Come
Wait a while to save money if you
want to add speed to an aging PC, analysts say.
Dan Nystedt, IDG News Service
Wednesday, April 20, 2005
TAIPEI--Prices for the most popular type
of computer memory chips have fallen by more than 40 percent
since the start of the year, and buyers may get even better
bargains if they wait until the middle of the year, observers
said.
The plummeting price of dynamic RAM chips
bodes well for consumers buying a new PC or looking to add a
bit of speed to their aging computers. PC vendors often put a
bare minimum of DRAM into new computer systems to keep costs
down, but many software applications will perform better the
more RAM
they have available.
The ongoing price declines should also
prompt DRAM makers to more
aggressively promote the next generation of double data
rate DRAM, dubbed DDR2, on which profit margins are greater.
That could cause DDR2 to overtake DDR as the most widely used
type of computer memory in the second half of the year, said
Crystal Lee, DRAM industry analyst at ABN-Amro in Taipei.
In March, DDR2 accounted for a fifth of
all DRAM production, according to DRAMeXchange, an online
clearinghouse for the chips.
Falling Prices
Prices for both types of memory have been
falling almost in tandem this year due to overproduction, but
DDR2
retains a slight premium since it is new. DDR2 is gaining in
popularity for its faster speeds and lower power consumption,
which saves battery life in portable systems.
The price of the current mainstream
memory chip, 256MB DDR-400 DRAM running at 400MHz, fell to
$2.34 per chip early today, down from $4.04 at the beginning
of the year, according to DRAMeXchange.
Prices could drop to $2.00 each in May,
and even slip to $1.50 in a "worst-case scenario" for memory
makers, Lee said. "Once that happens, the transition to DDR2
will move ahead," she said. Most producers start to lose money
on the chips at around the $2.00 to $2.50 level, so they would
look to DDR2 for better profits.
Memory chip prices are not expected to
increase again until later this year, if they increase again
this year at all, observers said.
DDR2's Prospects
The falling prices will likely cause two
major changes in mainstream DRAM technology this year: the
transition to DDR2 from DDR, and to 512MB chips from 256MB
ones, said Joyce Yang, a manager at DRAMeXchange. The company
expects 512MB DDR2 running at 533MHz to become the next
mainstream chip, beating out the 400MHz version of the same
chip, because the 533MHz chip runs faster with the front side
bus used in newer PCs.
But prices on both kinds of chips should
continue to decline in the near term, thanks to increases in
production and because the second quarter is traditionally the
slow selling season for PCs. Users looking for more DRAM--or a
new PC--should aim to make their purchase in late June, before
makers begin restocking ahead of the back-to-school season,
said Lee.
A lull in PC demand from April to June
usually prompts computer makers like Dell and Hewlett-Packard
to offer rebates or giveaways, like doubling the amount of
DRAM in a system. This year has been different, however. Dell
has run a few one-day DRAM specials, but both companies have
been using other incentives seen as more attractive to
mainstream users, like price reductions, extended warranties,
and upgrades to flat panel display screens. HP has also
offered a free DVD/CD-RW combo drive with its HP Pavilion
zc2800 notebook computers.
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